Loud & Loyal
In 2022 the Oklahoma City Thunder launched an exclusive apparel line meant to show appreciation for hardcore fans in the city, as well as the creators of the next generation. The apparel line is limited run with items first being available at exclusive drops held throughout OKC and then later being sold online via a sharable web address.
I acted as creative lead and design director on Drop 2 and 3. This included designing the apparel, any promotional assets, both for print and web. I also oversaw creative for each event. Working with local companies and artists to create unique experiences for our guests. I was able to work with printers, lighting, venues, and tech teams to bring my designs to life in a physical space. Several local artists were also highlighted and I oversaw collaborating with them to highlight their impact in the community.
Drop 2
For the 2nd drop the theme was Reverberation.
We wanted to highlight how loud our fans are at the games as well as in everything they do, so we decided to work with a local indoor skate park to host this event. There was a live skate team, food and drink, a mini basketball wall, photo wall with themed skate decks, local artists hand painting skateboards, and a giant projection wall in the middle of a 2 foot halfpipe.
Drop 3
The theme for the 3rd drop was Sunrise to Sunset. Celebrating the non stop mentality of OKC and its people. For this event we held it in the event space at the top of the Devon tower, and focused heavily on highlighting creatives from Oklahoma. There was an audio video experience, musicians, live painting by two artists, and an embroiderer on site. The colors orange and blue were heavily leaned into to represent sunrise and sunset respectively.
